UCI Masters Cyclo-Cross World Championships

Complete branding project for the organisers of the UCI Masters Cyclo-Cross World Championships.

This project required a responsive brand and logo that reflected the event, the main event partner East Suffolk Council and adhered to the strict requirements of the UCI (Union Cycliste International) the world governing body for cycling. I used bold colours and simple graphics that could move, scale and adapt for different uses whilst maintaining the core aesthetic and brand recognition across all media, from website, literature and large event signage.

This project also included the design, build and hosting of the official event website which also required the integration of the event entry system and volunteer sign up portals.